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Issue Date
Title
Author(s)
2022-04-04
Factors Affecting Consumer Buying Behavior towards Local Brands in Zambia: A Consideration of the Product Preference
Mweemba, Burton
;
Mweshi, Geoffrey
;
Bbenkele, Edwin
2022-10
Revitalization and synthesis of factors associated with the purchase of local Fast Moving Consumer Goods: The Zambian perspective
Mweemba, Burton
2022-11
A Measurement of the 2022 Budget Allocations on Marketing Performance Across Key Economic Sectors: A Zambian Perspective
Matoka, Windu
;
Mukosa, Francis
;
Mweemba, Burton
;
Muhyila, Mildred
2022
The Effectiveness of the Promotional Strategies used to Support the Implementation of the Proudly Zambian Campaign
Mweemba, Burton
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Bbenkele, Edwin
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Matoka, Windu
1
Muhyila, Mildred
1
Mukosa, Francis
1
Mweshi, Geoffrey
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Branding
1
Budget
1
Consumer buying behavior
1
Fast Moving Consumer Goods
1
FMCG’s
1
Globalization
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