The Role Of Business Strategy In Global Music Business; Zambian Recording Industry

Abstract

This research looked at the genereal topic of music business and analysed business strategies that companies in the space utalize. The reason for this analysis was to provide a frame work that can be used by intrested players in the recording indutry in Zambia to increase thier chances of gaining a better market share of the global music business market.

Purpose –the goal of this research is discover factors that can aid in the development of the recording industry in Zambia in order to facilitate its growth in the global music business market Research design/methodology – An interpretivist paradigm is used by the author of this research to answer the presented research questions. This is achieved through a qualitative review, relying on secondary sources of data using a case study approach. Findings – two key outcomes cam from this study the first being that synergy between players in the music business through associations and unions help for growth and development of the sector Limitations –This study was limited due to time constraints and that information was mostly gathered from an analysis of secondary sources. Future research should employ both quantitative and qualitative research. Recommendations –To strengthen firm level business strategy and to create systems that allow for the protection, growth and development of the Zambian recording industry Value – The value of this research study is that it can be used by entrepreneurs, managers and policy makers to aide the growth of the recording industry, both at a local level and international level.