Please use this identifier to cite or link to this item: http://41.63.8.17:80/jspui/handle/123456789/28
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dc.contributor.authorSakyi, Kwesi Atta-
dc.date.accessioned2019-12-10T09:17:57Z-
dc.date.available2019-12-10T09:17:57Z-
dc.date.issued2019-04-25-
dc.identifier.urihttp://41.63.8.17:8080/jpsui/handle/123456789/28-
dc.descriptionJournal Articleen_US
dc.description.abstractDisaster management is cardinal in Supply Chain Management as well as in Strategic Communication and Public Relations. This paper examines the BP Oil spill on the Gulf of Mexico in 2010 and explores how rapidly growing social media comes in handy in getting suitable communication to targeted publics. This paper makes the case that traditional news media has become obsolete as it is an outlet for a select elite who massage the content of news. This paper examines the context of the primary and secondary messages which were sent out during the whole episode as well as how best the communication should have been handled strategically. The paper relies on secondary sources to review the case and ends by making recommendations.en_US
dc.language.isoenen_US
dc.subjectPublic Relationsen_US
dc.subjectStrategic Communicationsen_US
dc.subjectBPen_US
dc.subjectDisaster Responseen_US
dc.subjectSocial Mediaen_US
dc.titlePR Management of BP Oil Spill on Gulf of Mexico-A Strategic Communication Approachen_US
dc.typeJournal Articleen_US
dcterms.publisherAdvances in Social Sciences Research Journal-
Appears in Collections:Research Papers and Journal Articles

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