COVID-19 Destructive Aftermath with Greater Opportunity for Innovation and Marketing in Zambia’s Industries

Abstract

COVID-19 is perhaps the most feared pandemic of the 20th century not because of its mortality rate but rather because of its impact on the world economies. According to the World Health Organisation (WHO), COVID-19 has so far claimed one million lives the world over against an accumulated 38.4 million infections globally(World Health Organisation, 2020). Although the mortality rate of COVID-19 cannot be quantified yet it is said to be relatively low. Health experts still argue that the pandemic is ongoing and we might see an increase in the number of infections. However, with the possibility of a vaccine being developed looming, it may not be the case. It is predicted not to surpass the mortality of earlier pandemics such as the Spanish flu and others (Visitsak , et al.,2020). The destructive impact of COVID-19 is not only on the loss of human lives but alsoonits detrimental effect on economies in Southern Africa.Research by the Organisation of Economic Corporation and Development (OECD) indicate that COVID-19 will reduce trade between China, Europe and African countries and this may shake commodity-driven growth meant for job and wealth creation (OECD, 2020). Africa is still able to export its raw materials to China and Europe. Zambia in particular has high-grade copper that China demands to sustain its sectors such as construction and engineering. The lockdown that was caused by COVID-19 will push demand for local products and boost the continent’s manufacturing sector. This assertion and assumption may present Africa with huge opportunities for innovation and marketing.