AN ANALYSIS OF THE CHALLENGES ALLIED WITH THE APPLICATION OF CORPORATE SOCIAL RESPONSIBILITY IN BANKING INDUSTRY IN ZAMBIA: A CASE OF ABSA BANK

Abstract

The iresearch istudy iaimed iat iinvestigating ithe ichallenges iassociated iwith ithe iimplementation iof icorporate isocial iresponsibility iin ibanking iindustry iin iZambia: iA icase iof iABSA iBank iHQ. iThe ispecific iobjectives iof ithe istudy iwere ito iidentify ithe iCSR ipracticed iby iABSA ibank, ito iinvestigate ithe ibanks istrategies iin imaking isure iall iCSR iprograms iare iconducted iand ito iestablish ithe ichallenges ifaced iby iABSA iBank iin ifulfilling ithe iimplementation iits iCSR. iThe imain iproblem iof ithe istudy iwas ichallenges iinclined iwith ithe ichallenges iof iCSR. iThe istudy iused idescriptive idesign, ithe itargeted ipopulation iwere ithe iworkers iat iABSA ibank iHQ iand ia isample isize iof i100 irespondents iwas iused. iA isemi-structured iquestionnaire iwas iused ito icollected idata, ithe iresearch iused ia iquantitative idesign iand ia isoftware istatistical ipackage ifor isciences i(SPSS) iversion i18.0 ito ianalyze ithe idata. iThe iresearch ifindings ishowed ithat imost iof ithe irespondents iare ieducated iwith imost iof ithem ibeen idegree iholders, ithe ifindings ialso ishowed ithat imost iof ithe irespondents ihave ibeen iwith ithe ibank ifor iover i5 iyears ibut inot imore ithan i10 iyears iand imost irespondents iwere iin ijunior iand isenior imanagement. iThe iresults ialso ishowed ithat ieconomic iresponsibility iis ithe imain itype iof ithe iCSR ithe ibank ipractices iand ithis iwas iidentified iby ithe imajority iof ithe irespondents. iThe ifindings iof ithe istudy ishowed ithat ialigning iCSR ito ithe ibusiness istrategy iis ithe imain istrategy iadopted iby ithe iABSA ito imake isure iCSR iis iimplemented iaccordingly. iLastly, itransparency iissues iwere ithe imain ichallenges iof iABSA ibank iin ithe iimplementation iof iCSR. iThe iresearcher iconcluded ithat ithe ibank ineeds ito iidentify imore iCSR itypes iso ithey iexplore ithe idifferent itypes iof iCSR iand isee iwhich ione iworks ibest ifor ithem. iThe iresearcher iof iconcluded ithat ithe ibank ineeds ito iidentify imore istrategies iand istrategies ithat iwill ireduce ithe ichallenges iof iCSR ias iABSA ibank. iThe iresearcher irecommended ifurther istudies ito ibe idone ion ithe isame itopic ibut iin idifferent isectors ilike imining iand iconstruction ito isee ihow ithe iother isectors ideal iwith ichallenges iof iCSR. i